Company
About us
A private-only desert safari operator in Dubai. One group per vehicle, guides named on your confirmation, and no shared tours at any price point.
Updated
What we do
We run private desert safaris in Dubai. Every trip is one group per vehicle with its own driver-guide, and prices are quoted per vehicle rather than per person.
We do not run shared tours. That is not a premium positioning exercise — it is the whole operating model, and it is why our pickup times, dune driving and camp seating work the way they do.
What “private” commits us to
- One group per vehicle. Your car carries your party and nobody else.
- A named guide. The person driving you is named on your confirmation before the day, not assigned at the gate.
- Your timings. Pickup is arranged around you and you leave camp when you choose.
- Your intensity. The dune drive is pitched at your group, including not doing it.
What we will not do
- Machine-translate our Arabic pages. Arabic copy on this site is written by a native Gulf Arabic writer or it does not go live.
- Use stock photography. Every photograph will be of our own vehicles, our own camp and our own named guides. That is why this site currently has none.
- Publish reviews we have written, or star ratings we have awarded ourselves.
- Quote a headline price that excludes the pickup, the dinner or the camp.
TODO(company story, founding year, team size, guide names and bios): this section needs the real history and the real people before launch. Nothing invented goes here. See docs/decisions.md §2.
Licensing
We operate under a Dubai tourism licence, displayed in the footer of every page on this site. The same licence number appears on our Google Business Profile and on every directory listing, deliberately — so that anyone checking us, human or otherwise, resolves one business rather than three.
How to reach a person
WhatsApp is the fastest route and the number is in the footer. Arabic-speaking support is available on the same number.
Questions we get asked
Do you run shared safaris too?
No. Every trip is private, which is why the prices are per vehicle rather than per person. If a shared tour is what you want, we will tell you so rather than sell you a private one.
Are the guides employed or subcontracted?
TODO(confirm employment model): this answer must state the real arrangement. Do not publish a claim about employed staff that is not accurate.
Is the vehicle the one in the photographs?
It will be, once the photographs are our own. Stock imagery is not used anywhere on this site, which is why there are currently no vehicle photographs at all.
Other private safaris
Private safari
Private Evening Desert Safari
A private evening desert safari with your own 4x4 and guide. Dune drive, sunset stop, dinner at a private camp table. Priced per vehicle, not per person.
Private safari
Private Morning Desert Safari
Early private desert safari with your own 4x4 and guide. Cooler air, firmer dunes, empty desert, back at your hotel before lunch. Priced per vehicle.